Discover, Define, Develop, Deliver

Starting with a standard ‘design thinking’ process of researching user needs & pain points through data, mapping user flows & journeys, undertaking stakeholder & user interviews, competitor analysis & workshops.

Each business, product, culture or team has different internal processes which the designer has to work with (Agile, Lean, Design Sprints).

But key to a user centered process is placing the user’s needs and pain points at the center of the design process.

Step 1: Discover

Before designing or building any new product you need to make sure that you are designing or developing the right product.

This is done through the discovery stage. Talking to users, analysing data, screen recordings, field studies, competitor analysis and stakeholder interviews are good starting points to help uncover and discover the needs (met or unmet) of the user.

Step 2: Define

Each business, product, culture or team has different internal processes which the designer has to work with (Agile, Lean, Design Sprints).

But key to a user centered process is placing the user’s needs and pain points at the center of the design process.

Step 3: Develop

Each business, product, culture or team has different internal processes which the designer has to work with (Agile, Lean, Design Sprints).

But key to a user centered process is placing the user’s needs and pain points at the center of the design process.

Step 4: Deliver

Each business, product, culture or team has different internal processes which the designer has to work with (Agile, Lean, Design Sprints).

But key to a user centered process is placing the user’s needs and pain points at the center of the design process.