Digital Strategy

October 31, 2017

Start with the problem and put the user at the centre. From defining the problem to researching your competitors and users through to prototyping, testing and quantifying outcomes – a digital strategy always has to come back to the user. At Talent 100 we run Design Workshops to facilitate communication...

Research and Analysis of the Competition

October 31, 2017

“Doing solid investigative market research is like peeling an onion. The more layers you peel, the more you reveal. And it also might bring tears to your eyes if you discover that your product vision is not actually unique. But don’t you want to know what it will take...

Persona Development

October 21, 2015

Defining your customer’s needs, wants & pain points into a working persona document begins initially through your own experiences and assumptions about your customers. The persona is a very helpful document that needs to be segmented across different user groups and later validated through user research. Before entering into the...

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